Interactive demo · Plans are examples, not guaranteed results

Built for independent dealers

From first prospect to repeat business.

Walk through the full Showroom Surge vision: find the right lots, prepare outreach and proposals, run the campaign, then prove what sold.

Open the platform demo
LOT TRAFFIC PLAN
11work areas 30days mapped 100KROI scale
Full platform demo

Your operating system for dealer growth.

Tap into any work area. Every dealership, contact, message, deal, and result below is fictional sample data for demonstration only.

Start the walkthrough ↓
Demo · Sample data

Find the lots worth your time.

Filter a fictional prospect list by opportunity score, then tap a dealership to see the sample decision-makers behind it.

How the demo score works: visible site quality, promotion activity, inventory fit, and local opportunity. It is illustrative—not a real audit.
Demo · Display only

Personal outreach, without the copy-and-paste chaos.

Choose a fictional dealership to preview the opening message and follow-up rhythm. Nothing here can send a message.

Planning material only. Sample addresses and phone numbers are deliberately non-working.
Day 1Personal introduction with one specific observation and an invitation to see the demo.
Day 3Short follow-up with a sample campaign idea suited to the lot.
Day 7Share the 10-day plan outline and ask whether traffic or follow-up is the bigger need.
Day 12Close the loop politely and leave a simple way to restart the conversation later.
Demo · Sample proposal

Build a clear offer in a few taps.

Select a fictional dealership and event type. The demo creates a formatted proposal you can copy for review; it does not send or save anything.

Demo · In-memory sample

Know the next move on every deal.

Tap a fictional deal to advance it one stage, or drag it on a larger screen. Changes last only for this open demo session.

Demo · Planning checklist

Match the campaign to the dealership.

Start with the right traffic channels, then make sure the basics are covered before anything goes out.

Best for a tight local radius

Direct mail

A focused invitation with one offer, one response path, and matched tracking.

Use when: the dealer needs nearby households and older lead lists.
Best for fast testing

Digital ads

Short vehicle creative, local targeting, landing-page follow-up, and retargeting.

Use when: the team can respond quickly to new leads.
Best for appointment control

Call center

Human-led response calls that qualify interest and lock a specific arrival time.

Use when: there is a warm list and staff can keep the schedule.

Demo checklist only; it is not legal advice and ticks are not saved.

Demo · No real calling

The call-center appointment machine.

A dedicated view of how a warm list becomes confirmed lot visits. Every number and contact is fictional.

Step 1

Load the approved list

Segment warm inquiries, past customers, and event respondents after permissions and opt-outs are checked.

Step 2

Human appointment calls

Reps use the approved event script, answer basic questions, and offer a specific arrival time.

Step 3

Confirm and hand off

The lot sees the appointment, vehicle interest, assigned salesperson, and follow-up status.

Sample calls made640
Conversations214
Appointments set82
Confirmed71
Show rate69%
Lot visits49

Illustrative workflow only. This demo cannot call, text, import a list, or contact anyone.

Demo · Fictional loss analysis

Show where the lot is bleeding.

A sample monthly loss view turns missed activity into one number the dealer can understand.

Loaded for fictional sample dealership Ridgeway Motors. Select a sample prospect to change this view.
Foot-traffic trend↓ 18%vs. sample prior month
Leads never called back37sample estimated loss: $8,140
Appointment no-shows21sample estimated loss: $4,620
Weak-return ad spend$2,100sample spend without attribution
After-hours missed calls16sample estimated loss: $3,520
DEMO ESTIMATE · THIS LOT LEFT ABOUT$18,380 on the table last month
Estimated wasted spend$2,145
Estimated lost gross$18,315

Formula uses illustrative assumptions: 33% weak-return spend, 20% of leads not reached, and $2,200 gross per sale at a 22.5% lead-to-sale opportunity. These are not audited dealership figures.

Demo · Sales conversation

The pitch that earns the next meeting.

Use the loss number to keep the conversation specific, confident, and free of hype.

Open with the loss

“Based on this sample, the lot may be leaving about $18,380 on the table each month.”

Name the cause

“Traffic is softer, leads are waiting too long, and too many appointments disappear before anyone arrives.”

Show the fix

“Our 10-Day Pre-Approval Plan gives people a reason to respond, books the visit, and puts support on the lot.”

Make the ask

“Let us come run it. We’ll map the offer, build the traffic plan, work the appointments, and show you the numbers.”

“We already do our own marketing.”
Good—this gives that marketing a tighter event, appointment process, and measurement layer.
“We tried an event before.”
Then let’s start with what failed: the offer, the follow-up, the floor process, or the tracking.
“It costs too much.”
Let’s compare the project cost with the missed gross already showing up every month.
“I need to think about it.”
Fair. Let’s set one short review with the owner and the exact sample scope—no surprise commitment.
Demo · Fictional results

Show what created the sale.

A sample campaign dashboard connects the activity on the lot to the channels that brought people in.

Leads284
Appointments96
Show rate68%
Vehicles sold18
Gross profit$42,300
Sample ROI5.3×
Direct mail
7 sales
Digital ads
5 sales
Call center
4 sales
Partners
2 sales

All figures are fictional and provided only to demonstrate the reporting view.

1 · Tell us about the lot 2 · Get the event plan 3 · Run the numbers

Start with your lot.

Three quick details shape the demo plan. Nothing is saved when you close this page.

Pre-approval is handled by the dealership or its financing partner and remains subject to lender terms and approval.

This is a planning demo. Final campaign details depend on the dealership, market, and budget.

Your demo event concept

Drive & Dine Event

A neighborhood cookout and test-drive event built to give shoppers a comfortable reason to visit.

Run of show

    Promotion mix

    Capture every lead

      On-site event staffing Showroom Surge staff can work the event floor alongside the dealership team—helping with check-in, guest routing, test-drive flow, and appointment control.
      Run the numbers ↓

      Know the math before you spend.

      Move the sliders. The estimate updates on the spot so you can see what has to happen for the event to make sense.

      Projected sales9
      Projected gross$19,800
      Event cost$3,000
      Projected profit after event cost$16,800

      Estimate = visitors × close rate × average gross, minus event cost. It is a planning scenario, not a promise of sales or profit.

      The 10-day plan sits inside a full month of momentum.

      A sample 30-day rhythm that builds attention, runs the structured event plan, then turns event traffic into follow-up appointments.

      WEEK01

      Build the reason to come

      Lock the offer, event name, partners, staff roles, landing page, and tracking numbers.

      WEEK02

      Put it in front of locals

      Launch short video posts, retargeting, text-list outreach, community partners, and direct mail.

      WEEK03

      Pack the lot

      Daily countdown, live walkarounds, RSVP calls, event-day check-in, test-drive routing, and appointment setting.

      WEEK04

      Work every warm lead

      Same-day thank-you texts, missed-appointment calls, unsold follow-up, buyer stories, and next-event seed list.

      Illustrative campaign flow

      Mail the hook. Call the lead. Confirm the visit.

      A simple mail-to-appointment sequence the dealer can follow. This demo does not send mail or place calls.

      Targeted direct mail

      Send a focused drive-radius mailer with one concrete reason to respond, such as a pre-approval event invitation or trade-in bonus.

      Appointment call

      A representative calls the respondent, answers basic event questions, and locks in a specific arrival time at the lot.

      Confirmed visit

      The dealership receives the appointment, prepares the handoff, and welcomes the shopper into a scheduled event-day path.

      Demo sponsor playbook

      Fill the giveaway table without buying everything.

      Showroom Surge can organize a partner list and prepare the asks. This demo only shows the outreach plan—it does not contact any company.

      Talk to us about your lot.

      Build your demo plan above, then copy the short brief. Send it to the person who shared this demo and talk through the event, the numbers, and the next move.